12+ years turning data chaos into working systems. From zero to production. From spreadsheets to self-service platforms. From "we should use AI" to models that ship.
I help companies turn data into everyday decision-making systems as their analytics capability evolves

I build analytics that teams use to make day-to-day decisions:

I use machine learning to inform operational decisions and workflows:

Hands-on ownership where analytics needs clarity and follow-through:
Most analytics projects fail because companies build what they think they need, not what actually drives decisions. I start with the business problem, not the technology.
I translate business needs into technical solutions teams actually trust and use.
I build the actual thing. I write the code. I deploy the models. I train your team.
The smartest model is worthless if nobody uses it. I design for adoption. Intuitive over impressive. Working over perfect.
Projects succeed when they change decisions, not when they look impressive. I track real business outcomes.
With 12+ years in data science, BI, and analytics, I've helped organizations in telecom, luxury retail, FMCG turn data into measurable outcomes. From building enterprise data science capabilities at Philip Morris to designing executive-ready reporting at Swarovski and co-founding a tech startup, I bring both corporate and entrepreneurial perspectives to solving business challenges.
C-Suite Communication: Proven ability to translate technical complexity into executive insights
Cross-Industry Expertise: Telecom, luxury retail, FMCG, and technology sector experience
From Concept to Adoption: Experience taking initiatives from idea → prototype → deployment
Production-grade analytics systems designed for real decision workflows
I partner with organizations in two ways
Full-time roles focused on building and scaling analytics capability
Short-term, focused work to build analytics foundations and drive execution
Ready to build analytics capabilities that actually work? Or just want to discuss if I'm the right fit for your project or role?